Unfortunately, retaining sponsorship in the long term may not always be under your control. You can use this to get an idea of a suitable industry or company. You and any potential sponsors need to work together to achieve what you both need. %%EOF Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Agree 10.48% E@!Euq[dIV%ehJQ5$ When it comes to drafting your proposal, you can use either a presentation or document format. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). This will be key in making sure theyre happy throughout the year. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. putting on races, come join our race directors Facebook group, Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. The prototype race car is to be evaluated for its potential as a production item. 1110 Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Take pictures of you, your team and your car. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. You might be sending gentle emails before pitching more formally. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. How To Get Sponsors To Pay For Your Broke Ass To Go Racing - Jalopnik Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Sprint Car Racing Event Sponsorship Proposal Powerpoint Presentation Slides Sponsorships are not charity. 40+ Sponsorship Letter & Sponsorship Proposal Templates hb```"gVa1G2S\Z&80~QRse Consistency is all about keeping going. She also has edited and produced online content for those publications. Drag racing is a sport that needs a lot of money to support it. The second is a simple showcase of who you are. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Once you get the sponsorship agreement wrapped up, the real work has only begun. Sponsorship proposal for Alfie Gendall Racing in 2021. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Your sponsors would base their decision on how you're going to help them in exchange for their support. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. January 6, 2022. Do not plead. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. 0000054541 00000 n Race Car Sponsorship Agreement - DocsLib vve There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Race Car Sponsorship Proposal Template - Gunnigle2020.com Racing Sponsorship Proposal Template Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Many more also emulate a classic livery because it looks really cool, without any form of compensation. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. What makes you different from any other person? Itll be the basis for everything you post on social media, how you write race reports, and more. How do I find companies to sponsor my race car? This clean sponsorship proposal design fits all kinds of projects. Sponsorship proposal - Cowan Motorsports - Alto, MI Dont feel like you need to include a shiny proposal document in the first instance. Is your audience someone who will actually buy their product? yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* The Complete Guide to Motorsport Sponsorship - Racing Mentor Sponsorship agreement team: Fill out & sign online | DocHub Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. There is occasional TV coverage, but it isnt major. Race Car Sponsorship Agreement Template - Drinkrawrepublic.com The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. The Complete Guide to Motorsport Sponsorship. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Modern-day motorsport sponsorship is all about standing out. Car Sponsorship - Wolfpack Racing - Sponsorship Opportunities Do you have a very popular online presence? Understand the sponsorship process first. Buy tickets for a NASCAR or F1 race. Edit your sponsorship agreement team online. 0000054763 00000 n Though my experience was generally limited, I never saw ANY return from any of it. FREE 10+ Automotive Sponsorship Proposal Samples in PDF | MS Word stream 20+ FREE Racing Sponsorship Proposal Samples in PDF 6 0 obj The template proposal sponsorship comes in A4 and US Letter size. Partnership is the key word here, treat it as a partnership, not a sponsorship. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Include references to your relationship-building conversations. Tallulah Philange has worked as a journalist since 2003. Sample page from the Racing Mentor proposal template. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? But these features dont work alone. [1] 2. Sponsorship announcements throughout race season. I spent some time working for a good friend in his race shop. Collect evidence throughout the race season testimonials, statistics, etc. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Approach the deal as a win-win for both sides. How it REALLY works, what it really is, and how to get it. Why is it better than everyone else's? Before you even consider approaching a sponsor, put together a sponsorship . Yet you can derive nearly all the same benefits. Do you have a very popular online presence? Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. This is how you present yourself as a racing driver and show your value to potential sponsors. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Using these pre-formatted samples will save a lot of your time and effort. It takes only a couple of minutes. Race Directors Hub. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. 10+ FREE Sponsorship Proposal Templates & Examples - Document Formats This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. How to Use the Right Marketing Tool to Get the Sponsors You Want Type an introductory letter, addressing it to the person in charge of the organization. But there are two big things that help you find success. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. Before approaching a sponsor, draft a proposal first. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. Limit the history to no more than two typed pages. Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. Dont let imposter syndrome get the best of you. Dont expect to be sponsored for long. Free Sponsorship Proposal Template Luxury 10 Best Of Racing Sponsorship race car sponsorship template Doc Template | pdfFiller 1. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Easily Editable, Printable, Downloadable. Free Sponsorship Proposal Template - Get 2022 Sample - PandaDoc This kind of branding will make you more recognisable. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream Until recently, this was called the Busch Grand National Series. Any accomplishments in racing you have achieved. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Do people regularly gravitate towards you for some reason or other? Click on the fillable fields and add the required data. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. 5 0 obj Treat the race car sponsorship proposal as a business transaction. Once youve found the business youd like to approach, think about what their goals are. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. The cover letter should also include the reasons why you think this sponsorship will work. Sponsorships help defray these costs. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Offering hospitality and a TV audience isnt enough. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. The best way to learn about racing sponsorship is to read as much as you can about the subject. "The Forms Professionals Trust . This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. 25 Best Event Sponsorship Proposal Templates For 2022 It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Create a portfolio, be presentable and professional. The kind a marketing agency might present to a client they want to get on board. Talk to mechanics, auto shops or dealerships. Update your sponsor with reports on the work youve been doing for them. Text of Pravega Racing Sponsorship Proposal. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. This is where your niche makes things easier. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Include contact information on the introductory letter and proposal. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Consider trade magazines, local newspapers, and blogs too. We are a Military Team that runs in Michigan . As long as you can provide value, youll go a long way. Do people regularly gravitate towards you for some reason or other? 4. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. In the industry this is known as "activating" the sponsorship. Make sure you only provide brief details of everything in the cover letter. It's now time to decide whom to approach and how to get them interested in sponsoring your race. Think of it more like a sales deck. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Sponsorship is not charity. One of the biggest mistakes drivers make is getting too lost in their own heads. Are your posts in line with the companys current message? Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. You need to know this to be able to create a compelling case for why a business should sponsor you. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. 21+ SAMPLE Racing Sponsorship Proposal in PDF | MS Word | Google Docs JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. From NASCAR, to Club Racing, to go-karting. Here's the real key: This marketing deck isn't about you, it's about them. How are you going to justify the cost of what youre offering? Don't feel like you need to include a shiny proposal document in the first instance. Print out the letter and mail it or hand-deliver it to the potential sponsor. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . How will your sponsor assess the sponsorship and whether it has been a success for them? endobj Valvoline has been there for as long as people have been racing cars. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. How to Write a Race Car Sponsorship Proposal - SportsRec On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Road Racing in the United States has several tiers. These details usually include your name and contact details and the name and contact details of the potential sponsor. Racing is an expensive sport that requires investment and sponsorship. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Download. Racing Sponsorships. Keep this in mind with everything you do regarding sponsorship. It does not mean that it must include false claims or misleading information. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Do not plead. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. You have to sponsor me because my car always gets 100 likes on social media. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. Contacting a sponsor is like contacting a potential employer. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. *} In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. 0000055057 00000 n You have to convince a potential sponsor that YOU are the person who will work for them. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. PDF Race Car Sponsorship Proposal Template Sponsorship Application - CarSponsors.com Where can I find sponsorship opportunities? If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. Motorsports Sponsorship Proposal Template - Get Free Templates You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. 2. You also may be able to offer experiences, such as hosting the company at the race track. How do I write a sponsorship proposal? Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. People regularly contact him asking for free parts in exchange for running a couple stickers. We believe auto racing sponsorship can offer a significant foundation from Type text, add images, blackout confidential details, add comments, highlights and more. So fo ahead, drop them in the comments section below. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. "What does my event have to offer to potential sponsors?". It is not a donation nor is it a "favor". Write down all important facts, such as the biographies of the racers and the team's success rate. If theyre not quite right, ask yourself why. Firmly Settle Your Offers. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. Think about the problem you will help solve and the goals youll help reach. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Are you going to help that business make more sales? Are you posting regularly? Approach the deal as a win-win for both sides. Announcement [Event.Name] (Event.Date) (Event.Location) This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Nationally Televised racing is just that. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers.
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